← Brian Lanier: design work

Brian Lanier

Digital and Visual Designer | Brand Identity | Design Systems | AI Product Design

brianlanier.ca@gmail.com | lanierdesign.com | linkedin.com/in/beluvely | Remote

Summary

Digital and product designer with over a decade of experience in consumer and healthcare software. I design visual identities, consumer apps, and landing pages, and the design systems that keep them consistent across many surfaces. I also design AI features where the output is probabilistic, and I build working versions of them in React and TypeScript.

Experience

Senior Product Designer | Amwell

Nov 2022 to Present | Remote

  • Designed the patient experience across the mobile app and mobile web.
  • Set the core interaction patterns for Automated Care Programs, which became the shared standard across the Converge platform.
  • Designed the prototype's AI concierge, where patients search for care, compare options, and book in one conversation.
  • Rebuilt the patient experience as a vision prototype and released it company-wide for feedback.
  • Mentor design interns and lead Figma workshops, now including agentic coding workshops for the design org.

Product Designer | Amwell

Jan 2021 to Nov 2022 | Remote

  • Designed telehealth tools for the provider video visit console, used by thousands of providers and patients.
  • Built custom Figma plugins for template management, feedback tracking, and a Zeplin-to-Figma migration.

Head of Product Design | Disaster Logic

May 2022 to Jun 2023 | Freelance, Remote

  • Led the brand workshop for an early-stage startup and carried the resulting vision, tone, and visual identity across the product.

Product Design Consultant | Scriptology

2024 | Freelance

  • Designed a proof-of-concept analytics dashboard for a pharmacy tech startup and built a demo for health system buyers.

UX/UI Designer | Leeo

Jun 2017 to Aug 2019 | San Mateo, CA

  • Led app design for privacy-first monitoring of adults aging in place, including the mobile app for a smart nightlight's fall detection.
  • Redesigned the company website and landing page.
  • Ran physical device prototyping and QA: 3D-printed enclosures, LED lighting sequences, and motion sensor QA for fall detection.

UX/UI Design Contractor | Percipient.ai

Jul 2019 to Jun 2020 | Santa Clara, CA

  • Led design for ML-driven investigation tools and established the team's design system and style guide.

Independent Projects

SCAMPER | Co-founder, Head of Product and Engineering

2025 to Present

  • Designed the visual identity and branding, the consumer owner app, and the landing page for a pet care platform.
  • Built the design system with lint and CI guardrails across the apps, keeping UI drift out of production.
  • Shipped an AI feature that generates personalized stay updates for pet owners, approved by the owner before sending.

New Medium | Founder, Solo Builder

2026 to Present

  • Designed executive deliverables generated from one investigation dataset, including a PE deal memo, a CEO strategic brief, and a CTO technical playbook.

Pager and DateNight

2023 to Present

  • Pager, a Figma plugin for reusable page templates used in production design workflows. DateNight, an itinerary app for multi-stop date nights.

Skills

Design: Visual identity and branding, digital product design, landing pages, design systems, prototyping, presentation to stakeholders

AI product design: Conversational and agentic UX, streaming chat, AI safety and escalation, approval flows for generated content

Build: React, TypeScript, Next.js, Tailwind CSS, shadcn/ui, Figma, custom Figma plugins

Education

San Jose State University | Industrial Design